It also captures reinforcement effects, meaning that a new attraction may reinforce the drawing power of similar extant attractions, especially when these were introduced recently. The model accommodates saturation effects, which imply that the impact of a new attraction is smaller if similar attractions are already present. The model not only determines the contribution of each attraction to attendance, but also how this contribution is distributed within and across years. This study addresses this gap in the literature by estimating a response model for theme park attendance. ![]() ![]() ![]() Despite the economic significance of the theme park industry and the huge investments needed to set up new attractions, no marketing models exist to guide these investment decisions.
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